Saara Soar, an avid, self-confessed horse fanatic, had one day decided to leave her comfortable well-paying job in the corporate world, to have a crack at her dream of owning her own business in an industry that she is so clearly passionate about, and in November, 2018 took over as the new owner and director of Muriwai Beach Horse Treks.
With the current branding and online presence being a little bit outdated, Saara worked with Indie Digital to breath a bit of new life into the brand and stand out in the crowd as the leading trekking company in Auckland and New Zealand.
First of all, we needed a great-looking website, one that really showcased her stunning horses, a very customised booking system for her customers due to the nature of the activity, gift vouchers, a system to capture email sign ups and have it all presented beautifully.
Secondly, to take the branding into the new generation, where we organised over 100 logo designs from freelancers around the world to submit there best work and seeing Saara fall in love with one design in particular and making that the new logo for her brand.
The end result? A website capable of driving this business forward with a completely automated booking system, integrated gift card system netting thousands per month, shiny new logo, and a great experience for all of her customers visiting the website.