Why don’t they come?
Why don’t they come?
Business is tough!
You’ve got the basics down right? Your service is great, quality is better and your existing customers can’t stop raving about how awesome your business is…..
But truth is, you don’t know where your next leads coming from.
You might have survived long-enough with word of mouth and referrals from existing customers but you’ve started noticing fewer and fewer customers on your doorstep and it’s getting scary for a business owner out there.
Sucks right? You feel a little embarrassed and a lot more frustrated and even worse you don’t know how to fix it.
You’ve probably already spent a fortune on Google ads with nothing to show for it.
Spent hours in front of a computer trying to put out content on social media only to have you mum like your posts.
Even felt like a complete tool for spending thousands on an expensive digital agency who took your money, told you all of these amazing things they would do for you and then delivered nothing.
So what do you do? How do you go from zero to hero and start waking up in the morning to smelling the roast of a growing, thriving and bloody awesome business?
Well not yet, anyways. How could we, not knowing anything about you or what you do?
What we can share with you is three things that really successful businesses are doing and their competitors are not.
#1. Their Websites are Awesome!
Consumers are smart.
With so much information available online, anyone can become an informed buyer in a matter of minutes. So what does this mean for your business?
Remember the last time you wanted a product or service?
You went on Google and searched for it right?
You might have searched for “best Italian restaurant in my hometown” and then found a few different websites but 2 out of three of those sites looked like rubbish and there was one clear winner who straight away showed you how to make a booking, download a menu or call the restaurant.
They impressed you with design and kept you there with the right information and everything you needed to make a decision about whether you wanted to dine or not.
A big chunk of businesses in New Zealand don’t even have a website and the ones that do are often poorly designed, generic looking and don’t even work on a mobile device.
If you’re in this boat, then it doesn’t really matter what you do next. You will always have a problem with converting visitors to your website into actual customers.
Think about that the next time you want to invest in any paid advertising.
You might send hundreds of people to your website, but if it doesn’t make a good impression within the first 1 second you will just be spending more money on ineffective advertising.
#2. Their Leads are Predictable and Consistent
Successful businesses don’t just do a whole lot of advertising, cross their fingers and wait and see what happens.
They learn about the the best ways to market their products and services and create systems that predictably bring in leads every day, every week and every month.
A lot of business owners say that it just doesn’t really work but the reality is that these same business owners probably just don’t have a good grasp on who their actual customers are.
They try appealing to a broad audience with a generic message and hope for the best but it just doesn’t seem to work.
Think about some of the ads that made you want to buy. I bet it wasn’t just a 10% off Sale or a the classic “Buy from us because we have the best quality and service”
It’s just way too generic to be advertising like that anymore.
Once you start getting this part right, whether it be Facebook ads, Google ads, email marketing or whatever.
It will be like owning the best location on the corner of the street and people will start showing up.
#3. They Convert, They Get Paid!
Think about a time when you’ve wanted to find someone to mow your lawns, fix your leaking roof and build a deck.
You go on Google and you find a local company that’s probably invested a lot of time on SEO and money on paid advertising but when you call them they don’t pick up.
It’s the exact same thing in business when you’ve put in all of this effort and time into getting a customer to buy your products or use your services but then you fail at the very last stage (which also happens to be the easiest) and all you’ve succeeded in doing is letting an actual paying customer know that you’re not that interested in them.
Think about the entire cycle from start to finish.
What do you show your customer, what’s the message? How do you get them to come to you and how do you ultimately sell them on your product or service?